Privacy and data
Last updated August 8, 2026. This policy explains what ScreenMetricLab collects, why it is used, when it may be shared, how long it is kept, and the choices available to visitors.
Live screen, viewport, DPR, browser, operating-system, orientation, and calculator values are generated on the current device. No account is required, and ScreenMetricLab does not intentionally save those displayed results to a visitor profile.
Analytics and advertising storage are denied by default. Google consent mode may send limited measurements without cookies; analytics cookies and full interaction measurement require permission. ScreenMetricLab does not currently display ads.
ScreenMetricLab operates screenmetriclab.com and is responsible for the first-party processing described in this policy. The site provides browser-based screen tools, calculators, device references, comparison pages, and educational guides.
Privacy questions, access or deletion requests, and objections can be sent to support@screenmetriclab.com. Please include enough detail to identify the request, but do not send passwords, government identification, or other sensitive information unless specifically requested through a secure method.
The tools can read browser-provided technical values such as viewport dimensions, screen resolution, device pixel ratio, browser and operating-system information, orientation, color depth, refresh-rate estimates, safe-area values, and calculator inputs. JavaScript uses these values to produce the result visible on the current page.
Core tool values are designed to be processed locally. ScreenMetricLab does not require an account, file upload, or user profile to calculate them. If a visitor chooses to copy, share, or download a result, the visitor controls where that information is sent or saved.
Like most websites, the hosting and security infrastructure may receive an IP address, requested URL, date and time, referrer, browser or device type, and diagnostic information needed to deliver pages, prevent abuse, investigate errors, and protect the service.
If analytics consent is granted, Google Analytics may receive page views, general traffic-source and device context, and selected interaction names such as copying a result, changing a comparison, loading a preview, sharing, or downloading the public dataset. Analytics events are designed not to include the full screen or calculator result copied by the visitor.
If a visitor emails ScreenMetricLab, the site may receive the sender name, email address, message, attachments, and any technical details voluntarily included. This information is used to answer the request, correct content, investigate a problem, protect the service, or maintain an appropriate record of the communication.
ScreenMetricLab processes information to provide and secure the website, respond to requests, maintain accurate content, understand site performance, comply with law, and, if enabled, fund the site through advertising.
Where the GDPR, UK GDPR, or similar law applies, the legal basis is consent for optional analytics, personalized advertising, and non-essential storage; legitimate interests for essential security, fraud prevention, service reliability, and limited audience measurement where permitted; steps requested by the visitor for communications; and legal obligation when processing is required by law. Consent can be withdrawn at any time without affecting earlier lawful processing.
Google Tag Manager is used to manage Google Analytics and loads with analytics and advertising storage denied by default. In this state, consent-aware Google tags do not read or write analytics or advertising cookies, but may send the consent state and limited measurements without cookies for basic audience measurement and modeling.
If a visitor allows analytics, Google Analytics may use cookies and receive fuller page-view, traffic-source, device, and selected interaction information. Declining analytics does not prevent use of the core tools. A visitor can reopen Cookie settings in the footer to change the choice.
ScreenMetricLab does not currently display advertising. The site intends to use Google AdSense. If AdSense is enabled, Google and participating third-party vendors or ad networks may serve and measure ads, limit repeated ads, detect invalid traffic, report performance, and protect their systems.
Advertising partners may receive or collect cookie identifiers, IP address, browser and device information, approximate location, ad impressions, interactions, and information about visits to this and other websites, subject to the visitor choice, regional law, and each provider’s policies. A current list of Google-authorized vendors is maintained by Google.
Personalized ads may use previously collected information, such as earlier searches, activity, visits to websites or apps, general location, demographic inferences, or interests, to select or measure advertising. Non-personalized ads are selected primarily from contextual information such as the current page, general location, browser type, or current search terms.
Non-personalized and limited ads can still use cookies, local storage, IP addresses, or similar signals for frequency limits, aggregated reporting, security, and invalid-traffic prevention. Choosing non-personalized ads therefore does not necessarily mean that no data is processed.
If AdSense is enabled, Google may use first-party and third-party cookies, web beacons, pixels, local storage, or similar technologies. Google advertising cookies can help select and measure ads, prevent the same ad from appearing too often, detect fraud, and support personalized advertising when the visitor has consented and the law allows it.
Third-party vendors and ad networks may place or read their own cookies or use web beacons to collect information as a result of ad serving. Their processing is governed by their own privacy policies and the choices made through the applicable consent platform.
Visitors can use Cookie settings in the footer to allow or reject optional analytics. Before personalized advertising is shown in the EEA, United Kingdom, or Switzerland, ScreenMetricLab will use a Google-certified consent management platform to collect and communicate the choices required by Google’s EU User Consent Policy. Similar controls will be used where other laws require consent or an opt-out.
Visitors can manage Google ad personalization, use industry opt-out tools, block or clear cookies in browser settings, and enable a supported Global Privacy Control signal. Browser-level blocking may affect optional measurement, but the core tools are designed to continue working.
Information may be shared with hosting, security, analytics, consent-management, advertising, and other service providers only as needed for the purposes described above. Providers may act as processors, independent businesses, or controllers under their own terms.
Information may also be disclosed when required by law, to protect visitors or the service, to investigate fraud or security incidents, or as part of a merger, financing, acquisition, or sale of assets. ScreenMetricLab does not sell personal information for money.
Locally calculated tool results are not intentionally retained by ScreenMetricLab. Consent preferences remain in the visitor’s browser until cleared or changed. Contact messages and operational records are kept only for as long as reasonably needed to answer the request, maintain security and correction history, resolve disputes, and meet legal obligations.
Analytics, advertising, hosting, and security providers retain data according to the configured service settings, their contractual obligations, and their published policies. They may process information in countries other than the visitor’s country. Where required, transfers rely on adequacy decisions, contractual safeguards, or another lawful transfer mechanism.
Depending on location, a visitor may have the right to request access, correction, deletion, restriction, portability, or an objection to processing; withdraw consent; and complain to a data-protection authority. These rights can be limited by law, and ScreenMetricLab may need information sufficient to verify and fulfill the request.
Visitors in Brazil and other jurisdictions may have comparable rights under the LGPD or local law. ScreenMetricLab will respond according to the law that applies to the request.
Residents of California and certain other U.S. states may have rights to know, access, correct, delete, or obtain a copy of personal information, and to opt out of sale, targeted advertising, profiling, or sharing for cross-context behavioral advertising. ScreenMetricLab will not discriminate against a visitor for exercising an applicable privacy right.
ScreenMetricLab does not sell personal information for money. If personalized advertising is enabled, disclosures of online identifiers to advertising partners may be treated as sharing, targeted advertising, or a sale under some state laws. Visitors will be able to opt out through the applicable consent or privacy control, a recognized Global Privacy Control signal where required, or by contacting support@screenmetriclab.com.
ScreenMetricLab is a general-audience utility and is not directed to children under 13. The site does not knowingly collect personal information from children. A parent or guardian who believes a child has provided personal information can request its deletion.
Reasonable administrative and technical safeguards are used, but no internet transmission or storage method is completely secure. This policy may be updated when services, vendors, laws, or advertising practices change. The revised date at the top shows when the current version took effect.
For a privacy request or question, email support@screenmetriclab.com or use the Contact page. State the privacy right or concern, the country or U.S. state that applies, and how ScreenMetricLab can respond. Requests are handled within the timeframe required by applicable law.
